Lancôme x Hazar Motan

Radiant Elegance: Lancôme's Foundation Campaign Shines Through Artistry

In the world of beauty, where innovation meets elegance, Lancôme Foundation recently embarked on a groundbreaking campaign that left an indelible mark on the high-segment women seeking premium skincare. At the forefront of this captivating venture was the talented Hazar Motan, proudly represented by Unicals Network.

As an impressive painter with many exhibitions in past, Hazar, renowned for her multifaceted artistry, played a pivotal role in Lancôme's mission to spotlight the remarkable features of their foundation. As her talent manager, I had the privilege of witnessing the seamless integration of Hazar's unique charm into Lancôme's narrative.

The campaign ingeniously leveraged the influence of diverse personalities, including a musician, an influencer, a makeup artist, an actress, and an architect. Each artist, including Hazar, showcased the foundation's long-lasting effect (24 hours), its universal suitability for all skin types, and its breathable impact on the skin.

Hazar Motan: Actress, Painter

Tuana Yılmaz: Musician

Rıfat Yüzüak: Makeup Artist

Ezgi Elif Apa: Stylist & Fashion Influencer

Ece Tunçel: Lifestyle Influencer

The strategy unfolded through a visually stunning stop-motion video, capturing the artists' transformations using Lancôme's foundation. Hazar's genuine enthusiasm for the product resonated effortlessly, contributing to the authenticity of the campaign. The collaborative video conveyed a powerful message about Lancôme's commitment to quality and innovation.

The organic reach of the campaign exceeded expectations. With just two weeks of media investment, the collective influence of the artists propelled the campaign's reach into the millions. Lancôme's foundation became more than just a product; it became a symbol of empowerment and beauty through diversity.

As Hazar's talent manager, I am immensely proud to have been a part of Lancôme's journey in showcasing the transformative power of their foundation. The campaign not only elevated Lancôme's brand but also highlighted the incredible synergy between Hazar Motan's artistic prowess and the beauty industry's pursuit of excellence.

You may watch the video via clicking this link.

Here is the credits for this outstanding campaign:

Client: L'oreal Turkiye

Creative Direction + Art Direction + Production: Threesixtycreative

Photography: Cihan Alpgiray

Video Production: The Monkey Production

Styling: Neslihan Denizer

Make-up: Sherry Naserii

Hair: Sinan Mutlu Ahmet